My journey began in law, international relations and the corporate world, where I quickly learned how powerful perception really is and how being seen clearly can open doors, and being misunderstood can quietly close them.

Over fifteen years ago, I left my corporate career to build my own creative design and branding business, something I had already been doing alongside my studies and work for years. (Don’t tell anyone as it will reveal my nerdy side, but I was hand-coding websites in the 90s and loved it.) 

What started with design slowly evolved into something much deeper. Over time, I found myself working more and more with people who are the face of their business, such as founders, solopreneurs, creatives, and professionals whose personal identity and professional presence are inseparable. And that’s where my work became a calling.

I don’t just love branding. I love helping people who are brilliant behind the scenes feel confident stepping into visibility in a way that feels safe, authentic, and aligned.

This is where I do my best work: translating people’s essence into brands that feel natural, refined, and unmistakably theirs.

Whether I’m working with a global team or sitting by a campfire sketching ideas, my philosophy is always the same:

Clarity first. Design second. Confidence always.